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Christmas Central Celebrates 20 Years as Online Retailer

CHEEKTOWAGA, NY (05/01/2024) – Christmas Central, a leader in online seasonal merchandise, celebrates its 20th anniversary in 2024. Christmas Central ( is a division of Gordon Companies Inc., a family-owned and -operated business headquartered in Cheektowaga, New York.

The company was started in 1977 by CEO Dave Gordon, who grew his warehouse wholesale deals to a small regional chain of popular retail stores later named Dave’s Christmas Wonderland. The family took the deals online in 2001 and officially launched the Christmas Central website in 2004. Drawing on their broad knowledge of wholesale and retail sales, the Gordons expanded their digital presence and developed strong relationships with an extensive list of vendor partners.

Today, 218,000 product SKUs are offered on Christmas Central, as well as on major ecommerce marketplaces in the United States, including, and

In addition to featuring Northlight, the Gordon Companies’ line of seasonal and home decor, Christmas Central partners with hundreds of vendors to offer a wide range of decorations for Christmas, Easter, Halloween and other holidays, as well as swimming pool products and home décor. 

“We are proud of our growth over the past 20 years. We have managed major economic and environmentally impactful events to grow the business to what it is today,” said Vice President Nathan Gordon. “Marking the 20th anniversary of Christmas Central has truly been a team effort and we would like to thank our employees and customers for their dedication over the years.”

Last month it was announced that Christmas Central made its sixth appearance on Digital Commerce 360’s list of Top 1000 ecommerce retailers. Newsweek and Statista have twice named Christmas Central one of the best online shops in the United States. Christmas Central also has appeared six times on Inc. magazine’s Inc. 5000 list of fastest growing private companies. In addition, in 2023, Gordon Companies ranked in the top 30 of 51 Top Private Companies in WNY by Buffalo Business First. 

With its home-grown roots, the company has strong community ties to and regularly donates to organizations like Oishei Children’s Hospital of Buffalo, local food pantries, the Boys and Girls Club of Cheektowaga and Depew, Hospice Buffalo, and many more non-profit organizations.

“Through strategic planning and experience, the Gordon family and the strong team supporting Gordon Companies are well positioned to continue to bring high value service and products to our customers for times to come,” Gordon added.

About Christmas Central

Christmas Central provides one of the largest online selections of Christmas decorations, home decor and outdoor living items. We offer everything from the smallest ornament to the tallest artificial Christmas tree and everything in between. But we are more than just Christmas! We offer all holiday decorations – in addition to indoor and outdoor decor and everything you need to decorate your home. As a division of the family-owned and -operated Gordon Companies Inc., we have nearly 50 years of experience as a retailer.

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